We constantly strive to achieve the highest possible standards in our day-to-day work and in the quality of the goods and services we provide. We have achieved these through professionalism and entrepreneurship coupled with responsibility and commitment in all our interactions

We continue to be responsible, sensitive to the countries, communities and environments in which we work, always ensuring that what comes from the people goes back to the people many times over.

We care, show compassion and humanity to our colleagues and customers around the world, and always work for the benefit of the communities we serve. Be it customers, whose time and trust we value and reciprocate through excellent customer service and care, or our employees, we treat everyone fairly and with utmost respect because we value every relationship.

We conduct our business fairly, with honesty and transparency, placing credibility and clarity above everything else. Everything we do must stand the test of public scrutiny, balanced by ethics and economics.

We continually strive to become the leader in creating and cultivating the core industries of the 21st century. We will continue to be a company that evolves of its own volition by forming an organization that flexibly adapts to changes in the operating environment and incorporates corporate “Ingenuity” and “Self-transformation” as part of its organizational DNA.

We undertake judgments on actions not only because they conform with the laws of the land or profit Us, but also because they are socially equitable.

We transcend traditional methods and bring financial innovations to the forefront of the financial industry, utilizing opportunities provided by the powerful price-cutting forces of the Internet and developing financial services that further enhance benefits for customers.